ICON Promotional Printing | Promotional Products & Apparel

Case Study: Save the Date, Save the Day

Oct 12

Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived va...

Case Study: Sign the Deal

Sep 27

In the fall, a car dealership introduced a new model and promoted it to potential customers. The car dealer purchased a mailing list and merged it with its own database. The Ranger Stylus Sati...

Case Study: Sometimes You Just Need to Vent

Sep 12

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their b...

Non-Profits and Promo Products

Jul 16

Non-profit organizations play a crucial role in our society by addressing various social, environmental, and health issues. These organizations rely heavily on donations and support from the commun...

Case Study: Fun in the Sun

Jun 17

Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of d...

Industry Mini Drive: Doggy Daycare

Jun 9

The doggy daycare industry is booming, and for good reason. With more and more people owning pets and treating them as members of the family, the demand for quality pet care services has never been...

Case Study: These Calendars Aren't Week

Jun 2

Objective: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high-perceived value. Product: Beach Trifold Calendar Personalization: The bank ...

Case Study: Happy to Hang Around

Apr 11

Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appo...

Case Study: Guess the Flavor Lip Balm

Apr 4

Guess the Flavor Lip Balm Organization Health Insurance Organization Product Featured Lip Balm Lip Balm Sleeve Goal of Promotion Generating positive reinforcement with sales reps ...

Case Study: Health & Wellness Spas

Mar 12

Products Javalina Jewel® Pen Industry Health Wellness Spas Application Future Visits A day spa wanted to ensure that its guests always received the royal treatment. To encourage fee...

Case Study: Celebrate Milestones

Mar 5

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this ...

Case Study: Getting Bent out of Shape for More Business

Feb 4

Product: Gel Stress Toy Client: Health Food Store What it was purchased for: As a gift to reward customers for spending over a certain amount. Why it worked: The gel stress toy which, unlike the...

Case Study: Jamming Out

Jan 27

A shopping mall was holding a summer promotion to increase traffic during typically slower months. Visitors to the complex were given a "passport" to take to different stores within the mall for st...

Case Study: The Weather is Snow Joke

Dec 29, 2025

Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip....

Case Study: Lunchtime Appreciation

Dec 21, 2025

Description: ID Lunch Bag Industry: Health Care / Pharmaceutical What it was purchased for: A hospital wanted a unisex item to give out for Nurses Week. Since most of the nursing staff brought th...

Case Study: I Was Framed!

Nov 21, 2025

Objective: The city was celebrating National Public Works Week with a community event. The event provided education for community members, as well as games for entertainment. Event planners wante...

Case Study: Paw-se and Appreciate the Little Things

Sep 23, 2025

Description: Big Paw Bear Industry: Health Care / Pharmaceutical What it was purchased for: A senior living community was looking for holiday gifts for their residents. How it was distributed: W...

Case Study: A New Way to Do Cross-Promotions

Sep 16, 2025

Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case ...

Industry Mini Dive: Legal Industry

Aug 17, 2025

Is your law firm or legal aid service in need of promotional items to distribute to your clients? No matter the specialty - corporate, family, real estate, or tax law - all legal professionals c...

Industry Mini Dive: National Parks

Aug 9, 2025

The promotional products industry is a multi-billion dollar industry that plays a crucial role in marketing and advertising for businesses of all sizes. From pens and tote bags to water bottles and...

Case Study: A Spoon-taneous Promotion

May 8, 2025

Description: Spoon Mug Industry: Advertising What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How it was distributed: The spoon mug...

Case Study: This Promotional Product is in the Bag

Mar 20, 2025

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

Case Study: Wine for the Win

Jan 29, 2025

A local winery at their annual fall festival was looking for a way to boost their sales on take-home bottles of wine. So, they gave away the imprinted Winged Corkscrew to anyone who purchased three...

Case Study: Success on Campus

Dec 24, 2024

A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most stud...

Case Study: Real Modern Recognition

Dec 17, 2024

Market: Finance Product Use: Employee Recognition Promotion: A wealth management firm selected the Samsonite Executive Computer Backpack as an employee recognition gift. At the company's year-e...

Cheers! Let’s Sell More Beer!

Dec 10, 2024

Description: Custom Wave Table Tent Industry: Hospitality What it was purchased for: A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sale...

Case Study: Practice Putting

Nov 3, 2024

2 Ball Pillow Pack - Titleist® TruFeel for Non-Profit Event When a non-profit had to cancel their annual fundraising dinner due to Coronavirus, a golf course donated their clubhouse patio and prac...

Case Study: Time for a Rebrand

Oct 27, 2024

Objective: A university had just completed a major rebrand complete with a new logo and wanted to make sure they had all the necessary branded items for functions throughout the year. They had prev...

Case Study: College Fair Giveaway

Oct 6, 2024

Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming colle...

Case Study: This Event Needs More Cowbell

Sep 28, 2024

Description: Cow Bell Industry: Trade Show / Convention / Events What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runner...

Case Study: Where Has Your Pen Been?

Sep 14, 2024

Products Javalina Splash® Pen Industry Technology Application Contest An internet company created a branded website for a promotion called "Where has your pen been?" and selected ...

Case Study: Wave Hello to Promotions

Jul 3, 2024

Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipient wo...

Case Study: A Cheese-y Promotion

Jun 26, 2024

Objective: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business. Product: Coupon Gatefold Photo Folder Personalization: R...

Case Study: Don't Run from this Promo!

May 21, 2024

Description: Running Belt Fanny Pack Industry: Sports / Fitness What it was purchased for: A nationwide gym chain was looking for an item to give away with the purchase of yearly memberships....

Case Study: Staying Safe for Back-to-School

Apr 30, 2024

A private school held an online meeting to outline plans for returning to school safely during the Coronavirus pandemic. As a follow-up, the school sent information packets to students' parents. Ea...

Case Study: A Flavorful Promotion

Apr 15, 2024

A Flavorful Promotion Boosts This Credit Union's Popularity Organization: Credit Union Product Featured: Lip Balm Goal of Promotion: Generate New Loans Description of Case History: This c...

Case Study: Raise Your Glass

Apr 8, 2024

The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter's accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jeter'...

Case Study: The Big Picture

Apr 1, 2024

Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repea...

Case Study: Let Them Eat Cake!

Mar 25, 2024

Objective A bakery owner had built solid connections with other service providers within their local event industry. But they were looking to grow their business within the wedding market. Pro...

Case Study: Shop 'til You Drop

Feb 10, 2024

A shopping mall was holding a late-winter promotion to increase traffic during typically slower months. Visitors to the complex received a "passport" to take to different stores within the mall for...

Case Study: Resort Incentive Yields Oceans of Opportunity

Feb 2, 2024

A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guest...

Case Study: You Can Count on Us

Jan 26, 2024

The marketing department for a regional credit union was considering a custom writing instrument from overseas as part of a re-branding campaign. However, supply chain disruptions due to Coronavi...

Case Study: Too Hot to Jot

Jan 10, 2024

Objective: Department managers wanted their new employees to have an easy way to take notes during the onboarding process. They wanted to incorporate company branding to keep their image consiste...

Case Study: Hay, Where'd You Get That Tote?

Jan 3, 2024

Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors. A ...

Case Study: Go Green or Go Home

Oct 21, 2023

Item: goingreen™ Stapled Appointment Calendar Purpose: Promote awareness of recycling programs and provide recycling information to the community Audience: Residents of the company's service ar...

Case Study: Stick to the Schedule

Sep 14, 2023

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distri...

Case Study: Keep it Sweet

May 26, 2023

Vertical Market: Hospitality Product Use: Employee Appreciation Promotion: A nationally known hotel chain gifted their staff the Everyday Sweet and Savory Gourmet Carry Caddy for Employee Appreci...

Case Study: Have a Seat

Apr 5, 2023

As the COVID-19 pandemic spread, a non-profit healthcare provider needed additional waiting room seating for their clinics and health centers across the state. As a non-profit, they needed an affor...

Case Study: Do a Double Take

Mar 29, 2023

Objective: A general contracting company was looking for a fun way to provide "before and after" photos to their clients after a remodeling project was complete. Product: Double-Sided Portrait F...

Case Study: Zip It Up

Mar 15, 2023

Description: Hit Sports Pack with Front Zipper Industry: Broadcast Media/Telecommunication What it was purchased for: A cellular provider needed giveaways for an event at a major university. How ...

Case Study: A Hole in One Promotion

Feb 21, 2023

Product: Jumbo Cooler Bag Industry: Agriculture What it was purchased for: These bags were given out to participants in a company golf tournament. How it was distributed: All participants receiv...

Case Study: Charity Fundraiser

Feb 14, 2023

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions ...

Case Study: Snap a Pic!

Jan 31, 2023

Objective: A large photography studio wanted a better welcome kit for their wedding clients than just a few loose flyers. Product: Mini Horizontal Pocket Folder Personalization: The photography s...

Case Study: Attract New Customers

Jan 24, 2023

As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health clu...